Optimisation of the B2B e-commerce checkout process • Conducting qualitative interviews and application of UX research methods to identify user pain points • development and validation of hypotheses using quantitative analyses • creation of user flows and prototypes to improve the conversion rate • A/B tests • Working closely with the product team to implement data-driven UX improvements

Since I worked as an external contractor for Vimcar, I do not possess any of the design files for this project. I am working on a text description for what I did within this project.